DATA TALKS Podcast

As the central data hub for the whole Volkswagen Group, the team of Volkswagen Group Info Services provides standardized, cross-brand vehicle and supply chain data for partners across Europe. To translate these topics into an accessible format and establish a strong voice in the data economy, Sunday Studio produced the brand’s very first podcast: DATA TALKS – Klartext zur Datenökonomie. DATA TALKS is a dynamic interview format around two different viewpoints of the company: Lasse Schmidt van Hülst, Head of Sales & Product Marketing, who drives the commercial and product perspective, and Nicole Krug, Legal Counsel, who navigates the regulatory landscape. In each episode, one host invites a featured guest from their network to explore current industry discussions, like how to innovate fleet management, what counts in sales in a data-driven world and why the EU data act is not just regulation but a big opportunity for new products and business models. Beyond production, Sunday Studio created the visual identity and oversaw distribution across all major podcast platforms and all created social media assets to maximize engagement across digital channels. Since its launch, DATA TALKS climbed into Germany’s Top 100 automotive podcasts, attracting industry guests from SIXT, Porsche Consulting, and Europcar. The show’s social and content assets have already generated nearly 100,000 organic impressions on LinkedIn, cementing Volkswagen Group Info Services' position as a thought leader in the evolving data economy.