PR & Consulting
In June 2022, Vodafone and Closing the Loop, a leading provider of e-waste compensation, launched its One for One initiative, promising private customers in Germany that for every new mobile phone bought, the company would bring an old one back into the recycling ecosystem. Until March 2024, Vodafone and Closing the Loop had collected more than 1.5 million mobile phones for professional recycling. This makes the initiative one of the world's largest mobile phone recycling programmes in the telecommunications industry.